2027: Yari Takes Campaign Mobilisation to New Level as APC Builds Strategy Around Tinubu’s Record
2027: Yari Takes Campaign Mobilisation to New Level as APC Builds Strategy Around Tinubu’s Record
By Akin Alade
The All Progressives Congress (APC) appears set for an intensified nationwide mobilisation ahead of the 2027 general elections, with former Zamfara State Governor and Senator representing Zamfara West, Abdulaziz Yari, emerging as one of the key figures coordinating the ruling party’s presidential campaign structure.
Yari’s role became more prominent after President Bola Ahmed Tinubu constituted the APC Presidential Campaign Council and appointed him Director-General. Tinubu is chairman of the council, while Vice-President Kashim Shettima and APC National Chairman Nentawe Yilwatda were named vice-chairmen, with Imo State Governor Hope Uzodimma serving as secretary.
The latest endorsement from former Zamfara governor Senator Ahmad Sani Yarima has further drawn attention to Yari’s responsibility within the campaign structure. Yarima said Yari possesses the political experience and organisational capacity required to lead the campaign towards its stated objective in the 2027 election.
Beyond endorsements, however, Yari’s campaign responsibility is increasingly being defined by mobilisation and political engagement across different constituencies. In September, he led APC leaders in consultations with prominent Muslim clerics and organisations in Plateau, Bauchi, Kaduna and Kano, where issues including insecurity, economic hardship, national cohesion and relations between government and communities were discussed.
The APC has also indicated that its campaign messaging will focus substantially on the record of the Tinubu administration. Yari previously stated that the party intends to campaign on the administration’s achievements and plans rather than simply making new promises or concentrating on attacks against political opponents.
This approach places greater emphasis on communicating the government’s policies and explaining their effects to voters as the election season approaches. Yari has also described the campaign as an engagement with Nigerians across states, languages and faiths, calling for participation from APC members and supporters.
The campaign structure is broad, with several senior party figures assigned responsibilities covering mobilisation, election planning, coordination, legal affairs, media and strategic communication. James Faleke, for instance, was appointed Deputy Director-General for Election Planning, Coordination and Monitoring, while Adams Oshiomhole was assigned responsibility for mobilisation.
For Yari, the task therefore extends beyond making public declarations about the election. His position places him at the centre of a campaign machinery expected to coordinate party stakeholders, communicate the administration’s record and strengthen grassroots engagement across the country.
As political parties intensify preparations for 2027, the effectiveness of these structures will ultimately depend on how well they translate national campaign strategies into sustained engagement with voters and local party organisations. For the APC, Yari’s appointment signals the importance the party is placing on coordinated political mobilisation as it prepares for the next presidential contest.
