Kolawole Atanda Adejojo, better known as “Kasnaty Sugar,” is a prominent figure in the Nigerian broadcast industry and a passionate humanitarian. A member of the Freelance and Independent Broadcasters Association of Nigeria, Ogun State Chapter, Adejojo has garnered attention for his unique social media-powered show, “Street Voices with Kasnaty.” The show, which has grown in popularity, has given voice to the less privileged, particularly the elderly and forgotten members of society.
Adejojo’s journey into broadcasting began in 2004, but it was the COVID-19 pandemic that truly sparked the creation of the now popular show. The pandemic and subsequent lockdown presented him with a unique opportunity to take broadcasting directly to the streets. “During the lockdown, I went out to report what was happening in different parts of the state. It was during this time that I realized radio could be brought directly to the people,” he said, explaining how “Street Voices with Kasnaty” began.
The show, which initially focused on reporting events during the pandemic, soon grew into a humanitarian platform. “God is the one directing the program. It is beyond my thinking and knowledge. I believe God is taking us higher than we can imagine,” Adejojo remarked, emphasizing the divine guidance behind the show’s success.
In just 19 months, “Street Voices with Kasnaty” has touched numerous lives. The program has celebrated key figures such as Prophet Israel Ogundipe, helped market women establish businesses, and even assisted individuals like “Mama Saheed Oniroba” and “Baba Amoye.” One of the standout moments for the show was its intervention for Baba Amoye, who received a brand-new car worth 2.4 million Naira, a story Adejojo credits to his commitment to helping those in need. “I had been looking for Baba Amoye for over six months, and when I found him, I decided we could do more than just help him fix his vehicle. Instead, we bought him a new car,” he explained.
The show has also provided support to the elderly. Adejojo recounted hosting an end-of-year party for over 150 elderly people, where they received new clothing, cash prizes, and food items. “Each attendee went home with N5,000, and some received gifts like walking sticks and cash prizes,” he said.
However, despite the show’s significant impact, Adejojo admitted that support from local sources within Nigeria remains minimal. “I have just 1% support from Nigerians; 99% of our support comes from abroad,” he shared, lamenting the lack of local backing for his program.
When asked about the future of “Street Voices with Kasnaty,” Adejojo expressed a desire to continue his humanitarian work, helping people and bringing more smiles to faces. “My message to the public is simple: Let us be kind to one another. We don’t always need to wait for the government. We can start from our own community,” he urged.
Kolawole Atanda Adejojo’s journey is a testament to the power of media in transforming lives and promoting kindness in society. Despite the challenges, he remains committed to his mission of helping the less privileged and inspiring others to do the same. “Through our program, we have been able to help the needy establish businesses, get jobs, and improve their lives. The more we give, the more we inspire others to do the same,” Adejojo concluded.
